Flip, Collect,Win with WIPromo!
Experience the nostalgic thrill of the classic milk caps game reimagined for today. WIPromo brings authentic gameplay and collectible value for enthusiasts of all ages.
About WIPromo
The classic game reimagined for a new generation
WIPromo began with an idea, challenges, and a passion for bringing back traditional gameplay in a digital world. Our founders, inspired by the nostalgic milk cap games of their youth, decided to create a modern version with high-quality materials and unique designs that appeal to both collectors and players.
Our mission is to bring back the simple joy of collecting, trading, and playing with physical game pieces. Each set of WIPromo is crafted with care using sustainable materials and features unique designs that collectors of all ages will love.
History of Milk Caps
Milk caps have a rich history dating back to when they were used as round paperboard bottle-tops by dairies. They were made of two layers of stiff board, with a flip-up pulltab, secured with a staple, fitting snugly in a groove on the inside of the bottle neck.
However, the game itself has even deeper roots. In Japan, a similar game called “Menkos” was played over 600 years ago using round playing pieces the same size as milk caps, but made of clay, ceramic, or wood, with colorful images of classical Japanese icons.
Japanese immigrants brought this game to Hawaii in the early 1900s, and until the 1960s, children would collect the waxed top inserts from bottled milk to play a similar game. The modern resurgence began in the 1990s with the POG (Passion Orange Guava) branded milk caps from Hawaii.
Collectible Value
The collectible value of WIPromo extends far beyond their manufacturing cost. Just as art appreciates in value based on rarity, design, and cultural significance, WIPromo are designed to be collectible items that can gain value over time.
During the milk cap craze of the 1990s, rare caps could sell for hundreds of times their manufacturing cost. The Lexus Cap, for example, was a promotional cap that came with the purchase of a Lexus vehicle but later sold for $50-$250 on the collector's market.
The value of a ChuckCap collection depends on many factors: rarity of the designs, limited edition releases, special materials used, and the condition of the caps. Most importantly, a cap's value is based on the enjoyment it brings the collector, whether from the art, the nostalgia, or the prestige of owning a complete set.
Our Scratch Card Collection
Discover our exciting range of scratch cards with amazing prizes
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How to Play WIPromo
Official Game Rules
The Object of the Game
The object of the game is to win as many caps as you can! WIPromo is played with two or more players. Everyone should review the rules to determine if you're playing for fun or for keeps.
Step 1: Ante Up
Each player contributes an equal amount of caps to the stack. All caps should be stacked “art side up” into one straight column.
Step 2: Determine First Player
Players determine who goes first. Players then take turns one after the other.
Step 3: Use Your Slammer
Each player uses what is called a Kini, slammer, or Hitter. A player's turn consists of throwing the Kini onto the top of the stack of caps, attempting to flip as many caps over as possible.
Step 4: Collect Your Winnings
All caps that land blank side up (art side down) are that player's winnings. All remaining caps art side up are restacked into a straight and even column for the next player.
Step 5: Continue Until Complete
Players continue taking turns until the very last cap is won. The player with the most caps at the end wins!
Historical Origins
The game has historical roots dating back over 600 years to Japan, where a similar game called “Menkos” was played using round playing pieces made of clay, ceramic, or wood with colorful images of Japanese icons.
In America, the game grew popular in the mid-1980s and 1990s following the introduction of “POG” (Passion Orange Guava) branded milk caps from the Haleakala Dairy in Hawaii. WIPromo continues this nostalgic tradition with modern designs and high-quality materials.
Official Rules
Important legal information about wi-promo
Legality
wi-promo promotions and associated activities are conducted in compliance with all applicable laws and regulations. Our promotions have undergone extensive legal review to ensure they are legal and fair.
Promotion Compliance
Our promotions strictly adhere to the following principles to maintain legal compliance:
Something of Value
wi-promo products hold inherent value. They have both a product value and collectible value for enthusiasts and players.
No Purchase Necessary
For any promotional activities, participation is possible without making a purchase through alternative entry methods.
Clear End Date
Every promotion has a clearly stated end date printed directly on promotional materials.
Odds of Winning
The odds of winning any given prize are clearly stated on all promotional materials.
Random Distribution
All promotional tickets and prizes are distributed randomly to ensure fair play.
Winner Records
Records of winners are maintained for verification purposes and to ensure transparency.
Game Eligibility and Age Requirements
wi-promo is intended for players 13 years of age and older. While the game itself is suitable for all ages, certain promotional aspects are restricted to those 18 years or older in compliance with gambling and sweepstakes laws in various jurisdictions.
Parents and guardians should supervise younger players, as game pieces may pose a choking hazard for children under 3 years of age.
Disclaimers
wi-promo is produced for entertainment purposes only. While we strive to create safe, high-quality products, we cannot be held liable for any damages or injuries that may occur during gameplay.
Game rules and materials are subject to change without notice. Please refer to our website for the most up-to-date information.
wi-promo designs and logos are protected by copyright and trademark laws. Unauthorized reproduction is strictly prohibited.
Local laws regarding games of chance, sweepstakes, and promotions vary by jurisdiction. It is the responsibility of purchasers and players to ensure compliance with all local laws.
Contact Us
Questions about WIPromo? We'd love to hear from you!